Welcome to Jack Key Nissan Las Cruces

Proudly serving West Texas and Southern New Mexico for 25 Years!
We're Better.  We'll Prove It.

With more locations in more southern New Mexico cities than any other dealer, Jack Key is big enough to give you a great selection and great savings, yet small enough to be your neighbor!   Our goal is to continuously improve the way we do business so that our customers are completely satisfied each and every time they visit.  We service Las Cruces, Alamogordo, Deming, Tularosa, Cloudcroft, Ruidoso, Roswell, El Paso, Carizzozo, Chaparral, White Sands, Holoman, and all cities in between - we are close to where you live!

GET THE JACK KEY ADVANTAGE - YOUR KEY TO A GREAT DEAL!

The Jack Key History:

Mr. Jack Key has over 40 years of automobile experience and founded Jack Key Motor Company June 1, 1985.  He also brought his son Kevin Key into the business the same year and they have both been very successful in the organization. Mr. Key has built his company on the philosophy of "Customer is King" and "Service After the Sale."  Mr. Key attempts to run an open dealership where customers drop in from time to time to have a cup of coffee.

This philosophy has helped Jack Key Motor Company grow from 40 units to over 100 units per month.  Currently the employee payroll is almost $1 million a year.  Mr. Key watches the company grow, and enjoys watching his employees bloom. 

In 1996, Mr. Key was presented with the Nissan Presidential Circle Award for Sales and Customer Satisfaction.  In 1998 and again in 1999, Jack Key Motor Company was awarded the Five Star Award, which is the highest recognition that a Jeep dealer can receive from Daimler Chrysler, recognizing his dealership in providing excellent customer service.